Burberry: Brand Profile

Designer label Burberry was rescued from the dusty discount bin in the late 1990s and early 2000s, and transformed back into a major fashion brand, before being successfully spun off by owners GUS as a separate company. Rose Marie Bravo, the CEO who masterminded Burberry's resurrection and quadrupled its sales, stepped down in 2006, but Burberry has retained its momentum. It is one of the few distinctively British designer fashion labels. However, in an environment now dominated by multi-brand luxury groups, how long can it remain independent? Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Clothing & Fashion Accessories Sector index for other companies and brands

The Adbrands.net brand profile of Burberry summarises the brand's history and current market position.

Burberry website

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