Cereal Partners Worldwide


Cereal Partners is the breakfast cereal joint venture between Nestlé and General Mills, now the world #2 behind Kellogg's, operating in more than 130 countries worldwide, excluding the US and Canada. Click here for an Adbrands Snapshot of Cereal Partners (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Food Sector index for other companies


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Cereal Partners website

 

Nestlé / General Mills

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