DraftFCB London (UK)

DraftFCB was created in 2006 from the merger of Interpublic's Draft and FCB worldwide networks. The newly enlarged agency promises a fully integrated service from traditional above-the-line advertising to direct marketing and digital. This marks the latest instalment in the turbulent saga of FCB's UK presence, which had experienced a period of steady decline since the late 1990s. Click here for an Adbrands Snapshot of DraftFCB London (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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DraftFCB Worldwide

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