Ford of Britain (UK)
Ford of
Britain is the local subsidiary of the #2 US vehicle manufacturer,
and has been the country's leading car-maker for more than quarter of a
century. For many years the UK also served as
the headquarters for Ford's European business, but this was transferred to
Germany in 1998. Europe has long been one of the group's most troubled
regions financially, and Ford announced a series of measures in 1999 and
2000 designed to
cut costs and boost profitability. These included the winding down of car
production at its
core Dagenham factory. Click here for the Adbrands Company Profile
(subscribers only); or subscribe to Adbrands.net here.
See also Ford Brand Profile. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Ford? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Cars & Automotive Sector index for other companies
The Adbrands Company Profile of Ford UK summarises the company's history and current operations and also contains the following website links:
Ford of
Britain website
|
Ford brand |
Polar Motor Group |
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