Estimated Ad Expenditure 2006 US$21.9bn (source: ZenithOptimedia)
 The UK's Top 50
Advertisers in 2007 |
|
Procter & Gamble |
Renault
|
|
COI Communications |
T-Mobile
|
|
Unilever |
Volkswagen |
|
BSkyB |
Curry's (DSG) |
|
Reckitt
Benckiser |
PC World (DSG) |
|
DFS |
Toyota |
|
Nestle |
Specsavers
|
|
Orange |
Direct Line |
|
Kellogg
Company |
McDonalds |
|
Tesco |
Coca-Cola
|
|
BT Group |
British Gas (Centrica) |
|
L'Oreal Paris |
Citroen |
|
Marks & Spencer |
GlaxoSmithKline |
|
Masterfoods |
Beiersdorf
|
|
Ford |
L'Oreal Garnier |
|
Vauxhall
|
Peugeot |
|
Sainsbury's |
Lloyds TSB |
|
Morrisons |
News International |
|
Argos (Home Retail Group) |
Hutchison 3 |
|
Vodafone |
Dell
|
|
Asda |
John Lewis Partnership |
|
Virgin Media |
Norwich
Union Direct
|
|
B&Q
|
Entertainment Film Distributors |
|
Boots |
Kraft Foods |
|
O2
|
Homebase (Home Retail Group) |
| Click
here for the Next 50 ranked 51-100 |
|
Source: Marketing/Nielsen Media Research
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|||
| Car | Ford | Petrol Retailer | Tesco |
| Kitchen Appliance | Hotpoint | Mobile Phone Service | Orange |
| PC | Dell | Vitamins | Seven Seas |
| Mobile Phone | Nokia | Analgesic/Pain relief | Nurofen (Boots) |
| Camera | Canon | Cough /Cold remedy | Beecham (GSK) |
| Holiday Company | Thomson | Breakfast Cereal | Kelloggs |
| Bank/Building Society | Lloyds TSB | Hair Care | Pantene |
| Credit Card | Visa | Cosmetic | Boots |
| Insurance Company | Norwich Union | Skin Care | Nivea |
| ISP | AOL | Soap Powder | Persil |
Source: Readers Digest Most Trusted Brands survey
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|
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