Johnnie Walker: Brand Profile
Johnnie
Walker is the world's best-selling whisky, and the #4
distilled spirit overall. First launched in 1909, it was arguably the
world's first global consumer brand, distributed to more than 100 countries
before 1920. Since 1997 it has been one of the star brands in the portfolio
of drinks giant Diageo, with annual
revenues breaking the £1bn barrier for the first time in 2008. Click here to access the Adbrands profile (subscribers only); or
subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
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Competitors: see Alcoholic Drinks Sector index for other brands and companies
The Adbrands Profile of Johnnie Walker summarises the brand's history and current operations. Subscribers may access the following website links:
Johnnie Walker
website
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