Lowe Worldwide
Lowe Worldwide
is the #3 advertising brand within marketing giant Interpublic.
The group has been the subject of a string of restructurings in recent years
in an attempt to bolster patchy performance. Despite often brilliant
creative work, Lowe has had difficulty hanging onto key clients.
The network's troubles arguably began in late 1999 when the original Lowe & Partners
agency merged with
its ailing
stablemate Ammirati Puris Lintas
to form Lowe Lintas. That move was designed to enhance
the respective strengths of two agencies which had hitherto lagged some way
behind big sister McCann Erickson,
but the Lintas name continued drag the agency down and it was finally phased
out in 2001. Other realignments followed, with limited noticeable
improvement. In 2006, Interpublic announced a major downgrade of the
network, cutting the number of global offices by more than half. Click
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markets.
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Competitors: see ranking of Leading Agency Brands Worldwide
Subscribers may access the following website links:
Lowe Worldwide
|
Lowe London |
Lowe Hunt Australia |
|
Lowe Brindfors Sweden |
Lowe Roche Canada |
|
Lowe Strateus France |
Lowe Deutschland |
|
Lowe Pirella Italy |
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