Media Square (UK)

Media Square is a UK-based marketing services group which has expanded dramatically since 2003 as a result of the purchase of a string of agencies involved in below-the-line marketing. Formed originally around marketing agency Banc, its subsequent acquisitions included Coutts Retail Communications, digital shop Arnold Interactive and direct marketer Clark McKay & Walpole. In November 2005, however, the group was transformed by the purchase of the substantial marketing services division of PR group Huntsworth, including corporate branding specialist Holmes & Marchant and financial advertising network The Gate Worldwide. This proved to be an over-ambitious gamble, leading to a complete restructuring over the following two years, and the sale or closure of many of the inherited businesses. Advertising Age ranked Media Square as the #25 worldwide marketing organisation in 2007 with revenues of $206m. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Marketing Services Groups for other companies

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Media Square website

The Gate Worldwide	FourNinety
CMW / Clark McKay & Walpole	TwentySix
Holmes & Marchant	Lloyd Northover
SEA	Smarts

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