Mini: brand profile

The Mini, one of the archetypal British motoring brands, has undergone a spectacular reinvention in the hands of German manufacturer BMW. Positioned as a lively and stylish city car, it has slotted in perfectly as an entry-level product in BMW's fast-growing portfolio. Mini is the only brand BMW retained after its disastrous acquisition of UK automobile manufacturer Rover Group. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Cars & Motor Vehicles Sector for other companies

Subscribers may access the following website links:

Mini website

BMW Group

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