Ogilvy Action

Ogilvy Action is the sales promotion and event marketing arm of the Ogilvy & Mather network, although it prefers to describe its services as "brand activation". It was created primarily from the absorption into Ogilvy and subsequent rebranding in January 2007 of what was previously the 141 Worldwide marketing services network. Click here for an Adbrands Snapshot of 141 Worldwide (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Ogilvy Action website

Ogilvy & Mather

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