Orange


 Orange is the global personal communications subsidiary of France Telecom, comprising all that group's wireless and online activities. After starting life as the UK's fourth mobile telecoms provider, the company was catapulted into the global market when a series of telecoms giants fought to add the company's distinctive and unusual branding to their own portfolios. Orange was captured first by German giant Mannesman in 1999, before the hunter was itself gobbled up by Vodafone. Orange was sold on to France Telecom, which has gradually established the brand as the umbrella for its entire global portfolio of personal communications services. The most significant development to-date has been the absorption of the group's internet and business communications divisions in 2006. The group has operating interests in 17 countries, but its four key territories are France, the UK, Spain and Poland. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Orange? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: See Telecoms Sector index for other companies. 


Subscribers may access the following website links:

Orange website

Amena One
Mobistar

Optimus

MobiNil Ananova

France Telecom

subsidiaries

Orange worldwide

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