Persil: brand profile

So who makes best-selling laundry detergent Persil? Unilever. No, Henkel. No, both of them, actually. In fact the answer depends largely on whether you're British or German. The biggest household marketers in the UK and Germany actually split the brand between them. Neither company particularly relishes that situation but occasional attempts by either one to buy the other out have regularly led to a polite but firm refusal. But at least both are united in their opposition to US giant Procter & Gamble. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Persil? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Household Care Sector index for other brands and companies.

Subscribers may access the following website links:

Persil UK

Persil Germany

Unilever HPC | Henkel

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