Reckitt Benckiser (UK)

Reckitt Benckiser is the world #1 in household cleaning, with a huge portfolio of well-known brands ranging from cleaning products Lysol, Dettol, Harpic, Calgon and Vanish to dishwashing brands Finish, Electrasol and Jet-Dry. The only household care segment in which it doesn't have a major presence is laundry detergents, where it has avoided competition with the traditional leaders such as P&G. The group was formed in 1999 from the effective takeover of British household goods company Reckitt & Colman by Dutch group Benckiser. In 2005, the group bolstered its small portfolio of over-the-counter medicines with the purchase of Boots' healthcare products portfolio, which includes brands such as Nurofen and Strepsils. It strengthened this business further by buying US company Adams Respiratory, makers of Mucinex, in 2007. Advertising Age estimated global measured advertising expenditure of $1.6bn in 2006, making Reckitt Benckiser the world's #19 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Household Care Sector index for other companies

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Reckitt Benckiser website

Finish	Sagrotan
Electrasol	Calgonit
Disprin	Veet
Spray 'n Wash	Calgon
Airwick	Dettol
Jet-Dry	Lysol
Lemsip	Glassex
Gaviscon	French's
Senokot	Frank's
Mortein	Cattlemen's
Nurofen	E45
Clearasil	Aqeo
Strepsils	Optrex
Hermal	Karvol

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