Saatchi & Saatchi


Saatchi & Saatchi is the smallest of the three main advertising networks within Publicis Groupe, but has a particular reputation for creative excellence. It has enjoyed a strong run since its acquisition, making the very most of its new-found security to win a string of important accounts. This finally allowed the agency to forget the troubles it endured during the previous decade. Once the core of Maurice and Charles's world-beating marketing empire, Saatchi & Saatchi suffered serious setbacks in the early 1990s. Uncontrolled over-expansion led to the ousting of its founding brothers, and subsequent demerger from its corporate parent Cordiant. After a brief period of independence, it was snapped up by Publicis in 2000. In 2007, Saatchi was aligned within Publicis with stablemate Fallon under the umbrella name SSF Group. Advertising Age estimated advertising revenues of $603m for Saatchi & Saatchi in 2007, making it the #15 agency network worldwide. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also: M&C Saatchi

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Publicis Groupe

Saatchi & Saatchi (Canada) Saatchi & Saatchi Los Angeles (US)
Saatchi & Saatchi (Austria) Nazca Saatchi & Saatchi Latin America
Saatchi & Saatchi (France) Saatchi & Saatchi (Poland)
Saatchi & Saatchi (Germany) Saatchi & Saatchi Belgium
Saatchi & Saatchi New York (US) Saatchi & Saatchi (Denmark)

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