J Sainsbury (UK)

Once the king of British food retailers, Sainsbury lost its way in the late 1990s, toppled from the top spot by aggressive innovator Tesco. A succession of new managers attempted to restore Sainsbury's to health, but the store struggled to match the growth shown by more aggressive rivals. In 2003, Sainsbury's was overtaken as the UK's #2 supermarket chain by Asda, and if anything Sainsbury's troubles increased in 2004 following the disastrous introduction of a new stock control system. Despite a dreadful set of financial results, the group finally began to show signs of stability in 2005, as yet another new management team, this time led by newly appointed CEO Justin King, set about "making Sainsbury's great again". Progress since then has been slow, but reasonably steady. Click here to find out more; or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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J Sainsbury website

Sainsbury's	Sainsbury's Bank
Taste For Wine	Nectar
Sainsbury's To You	Bell's Stores

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