Sony Ericsson

Sony Ericsson was formed in 2002 from the merger of what were then the struggling handset subsidiaries of Sony and Ericsson. The merger was conceived in order to combine Ericsson's technical excellence with Sony's expertise in consumer electronics. After a slow start the business established itself as one of the leaders in its market by 2006, although performance began to slow dramatically in 2007 and 2008. Click here for an Adbrands Snapshot of Sony Ericsson (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Consumer Electronics index for other companies

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