Unilever Ice Cream

Unilever lost its crown as the world's biggest manufacturer of ice cream to Nestle in 2006, but it remains a global giant with operations in more than 40 countries worldwide, and a stronger presence outside North America. As a result of its creation from a string of local businesses, the group operates under numerous different brands in different countries, including Wall's, Langnese, Algida, Ola and others. However all sell the company's international blockbuster products, such as Magnum, Cornetto, Solero and Viennetta. The individual regional businesses have also gradually been aligned under the global "heartbrand" umbrella. Premium brand Ben & Jerry's operates as a separate unit. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Food Sector index for other companies

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Ben & Jerry's	Frisko (Denmark)
Langnese (Germany)	Miko (France)
Eskimo (Austria)	Good Humor - Breyer's (USA)
Eskimo (Czech Rep)	HB (Ireland)
GB Glace (Sweden)	Algida (Greece)
Algida (Italy)	Algida (Hungary)
Ola (Portugal)	Ola (Belgium)
Pierrot Lusso (Switzerland)	Holanda (Mexico)
Heart Brand	Hertog Ola (Netherlands)
Kibon (Brazil)	Bresler (Chile)
Streets (Australia)	Tio Rico (Venezuela)

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