Virgin Atlantic (UK)
Virgin Atlantic
is the flagship business within Sir Richard Branson's Virgin
Group corporate empire. It
is the UK's second largest long-haul carrier behind British
Airways,
although it is considerably smaller than its rival, carrying just over 5m
passengers a year, compared to BA's 33m. Although widely identified with
Branson himself it has in effect been a joint venture since 2000 with
Singapore Airlines, which has a 49% shareholding. The airline's reputation
as a challenger brand was established in the 1990s by a bitter public
relations battle with British Airways, in which Virgin was able to
demonstrate that the national carrier had mounted a behind-the-scenes
campaign to destabilise the new upstart. Ironically, the resulting publicity
served only to secure Virgin Atlantic's future. The Virgin Group has
diversified since then, establishing separate airlines in Australia, Africa
and most recently the US, as well as a number of travel services suppliers. Click here to find out
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Competitors: see Travel & Hotels Sector for other companies
Subscribers may access the following website links:
Virgin
Atlantic website
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