WPP Group (UK)


British marketing giant WPP is now neck and neck with Omnicom as the world's biggest marketing group. It had expanded its portfolio considerably in recent years with a string of major acquisitions including Young & Rubicam, Tempus, Cordiant and most recently Grey Global Group. The latter gave WPP ownership of its fifth global advertising network, alongside JWT, Ogilvy & Mather and Y&R, as well as a substantial portfolio of market research, PR, direct marketing, design and consultancy subsidiaries. WPP was the #2 ad organisation worldwide in 2007 with revenue of $12.5bn. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: See ranking of Leading Advertising Groups Worldwide


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WPP website

Advertising

JWT Asatsu-DK
Ogilvy & Mather United
Young & Rubicam High Co.
Grey Global Group Brierley & Partners
Shanghai Advertising VML
Bates Asia LG Ad

Media

MindShare Maxus
Mediaedge: CIA Kinetic
MediaCom Outdoor Connection
Group M KR Media
24/7 Real Media BJK&E

Information & Consultancy

The Kantar Group  

Healthcare

CommonHealth Healthworld
Shire Hall

Public Relations

Hill and Knowlton The Wexler Group
Ogilvy PR Buchanan Communications
Chime Communications Finsbury
Blanc & Otus Cohn & Wolfe

Design & Branding

The Brand Union (Enterprise IG) Scott Stern
Coley Porter Bell Warwicks
Banner McBride BrownKSDP
Addison CB'a
BDGworkfutures icon
Lambie-Nairn Fitch Worldwide

Direct & Relationship Marketing

OgilvyOne Grass Roots Group
Ogilvy Action Concept!
Imaginet RTCdirect
Einson Freeman Syzygy

Specialist Communications

Clockwork Capital Global Sportnet
Metro Group Spafax Airline Network
DigiReels Forward
Prism The Food Group

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