Alberto Culver (US)
Best known for its VO5 range,
Alberto Culver has managed to hold onto its share
of the haircare sector despite fierce competition between global giants Procter &
Gamble, L'Oreal and Unilever. Against the odds, the group has continued to
thrive as an independent while the big guns slug it out
among themselves. The company has built up a strong
portfolio of other brands to support its main product, including the upscale
TRESemme haircare range, ethnic brand Pro-Line and skin cleanser St Ives. The
group spun off its international chain of Sally Beauty
specialty stores in 2006, heightening speculation that the haircare and
consumer products group
could itself become a takeover target. Click here to access the Adbrands profile (subscribers only); or
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Competitors: see Personal Care Sector for other companies
Subscribers may access the following website links:
Alberto Culver
website
|
Alberto VO5 |
Static Guard |
|
TRESemme |
Motions |
|
St
Ives |
Pro-Line |
|
Sally
Beauty |
Sugar
Twin |
|
Cederroth |
Mrs
Dash |
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