Always / Tampax: Brand Profiles

The Always and Tampax brands give Procter & Gamble a commanding lead of the worldwide feminine protection market. But the route to the top has not been easy. For years feminine protection products were unmentionable. No manufacturer would own up to making them, no retailer would display them, and no self-respecting woman would ask for them by name. Gradually these taboos broke down, and Tampax was a genuine innovation when it first appeared during the 1930s. P&G's involvement came much later. The company's first feminine protection product, Rely, was launched nationally in the US in 1979 with an unprecedented marketing assault. Less than a year later it was withdrawn entirely after it was linked to a potentially fatal disease. The introduction of Always several years later was much smoother, and that product has proved one of P&G's most notable successes in recent years, capturing leadership of a mature global market from scratch in less than 10 years. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Always and Tampax? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Personal Care Sector index for other companies and brands

The Adbrands Brand Profiles of Always and Tampax summarise the brands' history and current operations and also contain the following website links:

Always	Alldays
Tampax	Whisper
Tampax Pearl	Orkid
Ausonia	Evax
Lines	BeingGirl

Procter & Gamble

Click HERE to subscribe to Adbrands.net and access the profile and website links