American Express (US)

American Express? That'll do nicely, especially in North America, where the brand remains arguably the card of choice for  business users. But increasingly the company is out to capture the hearts, minds and purses of ordinary consumers in order to counter sharp declines in corporate expenditure. This has pushed American Express into fierce competition with credit card operators Visa and Mastercard, who tried unsuccessfully to block any further inroads by their smaller rival. Those anti-competitive practices were finally blocked by the US Supreme Court in 2004. Advertising Age estimated global measured advertising expenditure of $571m in 2006, making American Express the world's #54 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Financial & Insurance Sector index for competitors

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American Express website

American Express Cards	American Express Business Services
American Express Travel Services	Departures

American Express worldwide

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