Apple (US)
A genuine pioneer, and
certainly the first (if not the only) company to make computers cool, Apple
was gradually squeezed towards the margins of the industry during the 1990s
by the combined
force of the ubiquitous PC and Microsoft's
Windows, itself based on Apple's own technology. But Apple is still cool, even
after all these years. Cooler than ever before because of the
skill with which it has carved out a new niche
for itself in
downloadable music. Now it's not the Macintosh but the iPod music player which
reigns supreme, the natural successor to Sony's Walkman and the undisputed
must-have technology gadget of the 2000s. Revenues from the iPod and
related services overtook those from computers for the first time in 2006, but
the resulting surge of interest in the core brand, fed by the iPod and new
iPhone, promises to put Macs back on top in
2008. Advertising Age estimated global measured
advertising expenditure of $351m in 2006, making Apple the world's #83
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Competitors: see IT Sector index for other companies
Subscribers may access the following website links:
Apple
website
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Power Mac |
Xserve
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PowerBook |
eMac
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iMac |
iBook |
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iPod |
OS
X Jaguar |
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Quicktime
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Apple Works |
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iTunes |
Filemaker |
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.Mac |
WebObjects
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Final
Cut Pro |
Shake |
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Emagic |
Powerschool |
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