AT&T (US)

AT&T is one of America's two dominant telecoms giants, created from the gradual reassembly of some of the disparate businesses formed in the original break-up of the old Bell telephone system in the early 1980s. The resulting group is America's #1 provider of telecommunication services. In its broadest sense it is the result of the acquisition in 2005 of "old" AT&T by regional operator SBC, and the subsequent purchase of the latter's wireless partner BellSouth. The merged business adopted the renowned AT&T name, as well as an updated version of its old corporate logo. Mirroring the fixed line business, SBC and Bell South's Cingular wireless service is in turn transforming itself into a similarly updated version of the old AT&T Wireless, under the new name of AT&T Mobility. It is a welcome reinvention of a once-mighty brand which has endured several changes of fortunes in its long history. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Telecoms Sector index for competitive companies.

Subscribers may access the following website links:

AT&T website

Cingular Wireless

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