Bank of America (US)


Bank of America is one of the two biggest financial institutions in the US, offering a broad range of banking and general financial services for individuals and corporations. However it is best known as the country's leading retail bank, the clear #1 by customer deposits, and now also the leader in credit card lending and small business banking. As a result of a new deal to acquire struggling mortgage lender Countrywide Financial it is likely to become the #1 in home loans as well by the end of 2008. A bold merger with rival NationsBank at the end of the 1990s established it as the country's first truly national bank, with a presence stretching from coast to coast. Since then, the group has consolidated its presence and extended its footprint into a broader range of financial services through a series of bold acquisitions like that of Countrywide. Other major purchases have included FleetBoston in 2004, credit card giant MBNA in 2006, and wealth manager US Trust and retail bank LaSalle in 2007. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Financial & Insurance Sector for other companies


Subscribers may access the following website links:

Bank of America website

MBNA US Trust
Countrywide Financial Columbia Management

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