Budweiser: advertising

Classic advertising for the Budweiser brand. Click here for the main Budweiser page on adbrands.net.

The new "Dedication" campaign which launched
in the UK in 2008 from Fallon London

Goodby Silverstein's Budweiser frogs/chameleons reestablished Bud as
America's favourite beer. Here's the full sequence from 1997 to 2000

The original "Wazzup" spot and first followup "Wazzup Pizza Guy"

There were numerous follow-up executions, including this
"white" version, "What Are You Doing?"

The last of the Wazzup spots, a multilingual version
to promote the brand website

The Budweiser crabs were an attempt to match the success
of the frogs and lizards launched at the 2007 Super Bowl

A Budweiser ad from the 2006 Super Bowl, subsequently re-edited
to accompany that summer's Fifa World Cup tournament

One of Bud's longest-running ad series has been the spots featuring
the team of Clydesdales drayhorse. Here's an early execution

Gradually the Clydesdales series has developed a sense of humour,
alongside its sentimentality. This is the 2008 Super Bowl version.

Another Clydesdales-related spot, which ran during the 2006 Super Bowl.

Long before Wazzup, there was soul singer Lou Rawls, here offering his spin
on the "When you say Bud, you've said it all" slogan from 1978

The way it used to be. From the "Where there's life
there's Bud" series from the 1950s