Burger King Corp. (US)

Burger King is the world's #2 hamburger chain after McDonalds, but years of under-investment have left it struggling in its rival's shadow. Many consumers argue that Burger King tastes better than McDonalds, but lacks the latter's polish, administrative strength and marketing muscle. A deal was finally agreed late in 2002 to free it from the corporate portfolio of former drinks-to-foods giant Diageo. Independent again for the first time since the 1960s, the #2 may finally have the chance to give Big M a run for its money. Performance has improved slowly but steadily since 2004. Advertising Age estimated global measured advertising expenditure of $362m in 2006, making Burger King the world's #80 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Restaurants Sector index for other companies

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Burger King website

Hungry Jack's Australia	Burger King Spain
Burger King UK	Burger King Hungary
Burger King Germany	Burger King Italy
Burger King Netherlands	Burger King Sweden

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