Capital One

Capital One is a leading consumer finance and banking company in the US, with a small but developing presence in the UK and Canada. It established itself as one of the fastest-growing credit card lenders during the 1990s as a result of aggressive and high profile marketing, underpinned by sophisticated credit analysis systems. More recently Capital One has embarked on a strategy of diversification, designed to reduce not only the group's dependence on credit card lending, but also the likelihood of an unsolicited takeover. The group is now the last of a dying breed. Virtually all the other US specialist credit card lenders, such as Providian or MBNA, have now been acquired by larger groups, and Capital One is widely regarded as an attractive target for a big bank, such as Citibank or HSBC, seeking to expand its credit card business further. That threat has been reduced by the current credit squeeze affecting potential predators. Despite its exposure to high-risk customers, Capital One has itself been far less badly damaged by current market conditions than many of its much larger competitors. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Financial & Insurance Sector for other companies

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Capital One website

Capital One Bank

Capital One UK

Capital One Canada

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