Citigroup (US)

Citigroup is the world's biggest financial institution, and controls the #1 global financial brand in Citi, with a presence in more than 100 countries. Citigroup offers a huge range of services from traditional and investment banking to consumer finance, insurance, credit card services and asset management. Citigroup claims to operate more than 200m customer accounts across six continents. However the group's involvement in subprime investments, as well as its exposure to high-risk mortgage and credit card customers led to substantial divisional losses during 2007, as well as a reshuffling of the group's senior management team. New CEO Vikram Pandit launched a review of operations which could ultimately lead to a split of Citi's investment banking and consumer financial services businesses into separate companies. Advertising Age estimated global measured advertising expenditure of $491m in 2006, making Citigroup the world's #67 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Citigroup website

Citibank	CitiGroup Corporate & Investment Bank
CitiCards	Banamex
CitiFinancial	CitiCapital
Primerica Financial Services	Smith Barney
Citigroup Private Bank	California Federal Bank

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