Clairol: Brand Profile

Clairol is one of the world's leading hair care brands, known internationally for hair colouring products such as Nice 'n Easy, Miss Clairol, Loving Care and Ultress. Once the global #1 in this market, it lost its crown to L'Oreal at the end of the 1990s, but is now fighting back. In 2001 Procter & Gamble paid just under $5bn to acquire the business from Bristol-Myers Squibb. At the time, it was the biggest ever acquisition for P&G, but gave the American company a head start in the hair colouring sector in its international rivalry with L'Oreal. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Personal Care Sector index for other brands

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Clairol website

Procter & Gamble

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