Colgate-Palmolive (US)

Personal care giant Colgate-Palmolive is generally associated with toothpaste and soap, but in fact its broad portfolio also includes petfood, deodorants, fabric softeners, household cleaners and detergents. Brands include Ajax, Speed Stick, Mennen and Hill's Science Diet, alongside the two products that make up the company's name. Colgate is the world's #1 toothpaste and toothbrush brand; Palmolive soap is the world's third largest soap brand, now covering a growing range of haircare products as well as soaps. Colgate-Palmolive is also truly international, deriving 75% of its sales outside the US. Advertising Age estimated global measured advertising expenditure of $791m in 2006, making Colgate the world's #37 advertiser. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Colgate-Palmolive website

Colgate	Ajax
Colgate Professional	Klorix
Hill's Science Diet	Arosana
Murphy Oil Soap	Darlie
Palmolive soaps (Germany)	Sorriso
Kolynos	Tandy
Dentagard	Speed Stick
Softsoap	Lady Speed Stick
Gard	Irish Spring
Palmolive Basics	Unicura
Palmolive

Colgate-Palmolive (Germany)	Colgate-Palmolive (Switzerland)
Colgate-Palmolive (France)	Colgate-Palmolive (Finland)
Colgate-Palmolive (UK)	Colgate-Palmolive (India)
Colgate-Palmolive (Canada)	Colgate-Palmolive (Sweden)

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