ConAgra Foods Company (US)

ConAgra Foods is one of America's leading food companies, producing a wide range of packaged foods including the Healthy Choice, Orville Redenbacher and Hunt's brands. Unlike more international manufacturers such as Kraft or Nestle, the group's background is as a commodity-based business, in flour milling and meat processing, and it only began its move into packaged goods in the 1980s. This transformation accelerated dramatically in 2002 when ConAgra sold off virtually all of its $12bn portfolio of commodity businesses. The company that remains is distinctly American in focus with only minimal distribution outside North America. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Food Sector index for other competitive companies

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ConAgra Foods website

Chef Boyardee	Gilroy Foods
Hunt's	Rosarita
La Choy	PAM cooking spray
Banquet	Healthy Choice
Reddi-wip	Fleischmann's
Egg Beaters	Slim Jim
Pemmican	Act II popcorn
ConAgra Foodservice	Wolf Brand Chili
Hebrew National	Orville Redenbacher

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