Cyrk (US)

Cyrk is a leading US supplier of branded corporate merchandise. Its best-known client is perhaps Caterpillar for whom it produces a large range of branded apparel. Until 2001, the company was the world's biggest promotional marketing specialist, supplying not just branded badges, caps and clothing but also sophisticated customer relationship programs for clients such as McDonalds and Philip Morris. In 2001, the corporate merchandise business was spun off under the Cyrk name and the rest of the company rebranded as Simon Worldwide. Only a few months later, an FBI investigation revealed that Simon's head of security had been systematically rigging promotions for more than six years to steal the best prizes. Dropped by its clients, Simon went into liquidation soon afterwards. Meanwhile Cyrk, now backed by investment group Sun Capital, has steadily rebuilt its own business. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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