D'Arcy Worldwide (US)

D'Arcy Worldwide was the final incarnation of the agency formerly known as DMB&B. In 2002 it became the most prominent victim of consolidation following the takeover of BCom3 by Publicis. The D'Arcy network was carved up and distributed between the French group's other agencies, including Publicis Worldwide in the US, Leo Burnett and Saatchi & Saatchi elsewhere. Prior to its break-up, Advertising Age had ranked D'Arcy as the #14 agency network worldwide in 2001 with gross income of $763m and billings of $9.5bn (excluding specialised marketing services subsidiaries). Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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