Dell (US)

Dell lost its lead as the world's #1 computer manufacturer during 2007, as a result of fierce competition from HP, especially outside the US. Nevertheless it remains a global giant in its sector, almost twice as big as the #3 company, and still the market leader in North America, at least for the time being. Key to the company's success has been its decision to focus on a direct sales model, selling only via the internet, telephone and mail order in order to provide high quality technology at the lowest cost. Other companies have attempted to emulate the formula, but none to the same degree of efficiency or success. Not bad for a company founded in a college dorm a little more than 20 years ago. However, the group has been forced to wrestle since the beginning of 2006 with a sharp downturn in growth, as well as customer service problems. Advertising Age estimated global measured advertising expenditure of $1.1bn in 2006, making Dell the world's #26 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Dell website

Dell Dimension PCs	Dell Services & Training
Dell Inspiron portables	Dell Latitude notebooks
Dell OptiPlex desktops	Dell PowerEdge servers
Dell Precision workstations	Dell PowerVault storage units

Dell worldwide

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