Del Monte: Brand Profile

Del Monte is probably the world's most famous fruit brand, well-known around the globe for a wide variety of fresh and processed fruit products. Yet this quintessential brand has endured a series of dramatic challenges since its heyday during the 1970s. Once a single global business, Del Monte was broken up in 1989, and its various constituent parts have passed through the hands of numerous owners, of whom two at least have ended up as fugitives from international justice. The brand is still split between seven entirely separate companies. Among the most prominent of these is Del Monte Foods, the leading US marketer of tinned fruit and vegetables. That company greatly expanded its operations in 2003 through the acquisition of several additional food and petfood brands from Heinz, including Starkist tuna and 9Lives. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Food Sector for other companies

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Del Monte Foods Company

Del Monte canned fruit and vegetables	Contadina
StarKist	Meow Mix
S&W	College Inn
9Lives	Reward
Gravy Train	Kibbles n Bits
Pounce	Pupperoni

Other Companies

Fresh Del Monte Produce	Del Monte Europe
Nippon Del Monte	Del Monte Pacific

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