The Walt Disney Company (US)
During the late
1980s, Disney
reinvented itself as "the world's premier entertainment
company". The huge popular success of its movies The Little Mermaid and
The Lion King encouraged the group to spread its wings into other areas; a key development was the takeover of Capital Cities/ABC
to create one of the world's biggest media conglomerates. But
by the end of the 1990s a good deal of the shine had come off the
company's prestige as the house of mouse was rocked by a series of
challenges ranging from management rows to lacklustre performance from its
core movies division and the ABC Television Network.
Despite stronger performance in 2003, the years of
rumbling discontent culminated in a rift in the group's board, followed by an unexpected takeover bid
from cable giant Comcast. Peace was finally restored in 2005 when CEO
Michael Eisner agreed to step down. Advertising Age estimated global measured advertising expenditure of
$1.8bn in 2006, making Disney the world's #13 advertiser. Click here for the Adbrands Company Profile
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markets.
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Competitors: see Media Sector Index for competitive companies
Subscribers may access the following website links:
Disney website
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ABC Television Network |
Animal Kingdom |
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Walt Disney Pictures |
Disney's
California Adventure |
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Pixar |
Walt Disney Television |
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Touchstone Pictures |
Walt Disney Home Video |
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Hollywood Pictures |
Walt Disney Records |
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Miramax Film Corporation |
Walt Disney Books |
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Disney Interactive |
Tokyo Disneyland |
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Disney Theme Parks |
Walt Disney Cruises |
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Disneyland |
Discover |
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Disneyworld |
Disneyland Paris |
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DisneyQuest |
Hollywood
Records |
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Disney
Vacation Club |
Disney Theatrical
Productions |
Walt Disney international
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