Dove soap: classic advertising

Classic advertising for the Dove soap brand. Click here for the main Dove page on adbrands.net.

The classic Dove "Evolution" ad from 2006
by Ogilvy & Mather Toronto.

Ogilvy & Mather Toronto's 2007 follow-up
to Evolution, entitled "Onslaught"

Dove Pro-Age "No Age Limit"
by Ogilvy & Mather

Dove "True Colours"
by Ogilvy & Mather

An different approach, "Amy", also
by Ogilvy & Mather Toronto

Two of Hanna-Barbera's cartoon characters
also signed up to the Dove campaign.

Dove Body Silk skincare

An Australian campaign for Dove deodorant

Ogilvy Nederlands tries its own riff on the Dove campaign

Japanese ad for Dove Body Wash

It wasn't always like this: an earlier campaign from 1986

Unilever's unsuccessful mid 1960s attempt to emulate
Palmolive and cross-market Dove as a dish detergent