Estee Lauder Companies (US)


Estee Lauder is one of the world's foremost marketers of prestige beauty and cosmetics products. It is the #1 beauty marketer in the US, and #2 worldwide (behind L'Oreal). The group has a substantial portfolio of leading brands including Estee Lauder itself, Clinique and men's range Aramis, and also produces fragrances and cosmetics under license for designers including Tommy Hilfiger and Donna Karan. More recently the group has moved into haircare through acquisition and product extensions. Advertising Age estimated global measured advertising expenditure of $293m in 2005, making Estee Lauder the world's #93 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Personal Care index for other companies


Subscribers may access the following website links:

Estee Lauder Companies website

Estee Lauder MAC
Clinique Bobbi Brown
Origins Prescriptives

Jo Malone

Darphin
Aveda Bumble and Bumble
Tommy Hilfiger Donna Karan New York
Gloss.com Rodan+Fields
GoodSkin Flirt
Lab Series Grassroots
La Mer American Beauty

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