Ford Motor Company (US)
The Ford
Motor Company slipped behind Toyota
in 2003 to become the world's #3 carmaker. As well as Ford
itself [see Ford Brand for more], the company's brands include
North America's Lincoln and Mercury, Japan's
Mazda
(of which the group has
effective control) and Sweden's Volvo.
A trio of British automobile marques - Aston Martin, Jaguar and Land Rover -
were sold in 2006 and 2007. Despite dynamic performance in the 1990s, the company has lurched through a series
of escalating problems since 2000 ranging from over-capacity and management turmoil to the
massive recall of faulty Firestone tires. The group began to find its feet again
at the end of 2003, only to face fresh challenges in the US since 2005. Advertising
Age
estimated global measured advertising expenditure of $2.9bn in 2006, making
Ford the world's #6 advertiser. Click here for the Adbrands Company Profile
(subscribers only); or subscribe to Adbrands.net here.
See also Ford Brand profile and Ford UK
profile. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Ford Motors? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Cars Sector index for other companies and brands
The Adbrands Company Profile of Ford summarises the company's history and current operations and also contains the following website links:
Ford Motor Company website
| Ford
brand |
Mazda |
|
Ford Trucks |
Lincoln |
|
Volvo |
Ford Credit |
| Mercury |
EasyCare |
| Ford UK |
Ford
worldwide |
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