General Electric (US)

General Electric is one of America's oldest and biggest corporate giants, a dominant force in financial services, industry, domestic appliances and technology, but also one of the country's foremost mediaowners through its NBC television network, and now Universal Studios. Interbrand ranks General Electric as one of the world's most valuable brands, and it regularly tops the rankings of the world's most respected companies. Long-serving Chairman and CEO Jack Welch handed over control to Jeff Immelt in 2001, but GE appears to have lost little of its dynamism or financial strength. Advertising Age estimated global measured advertising expenditure of $1.3bn in 2006, making General Electric the world's #23 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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General Electric website

NBC Universal	GE Countrywide
GE Consumer Finance	GE Infrastructure
GE Financial	GE Commercial Finance
GE Energy	GE Capital Bank
GE Transportation	GE Consumer & Industrial
First National	Hotpoint
GE Healthcare	Profile
GE Advanced Materials	Monogram
Instrumentarium	Amersham
GE Appliances	GE Lighting
GE Housewares	Wizard Home Loans
Delta Bank	Budapest Bank

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