GlobalHue (US)

GlobalHue is America's leading multicultural advertising specialist. Until recently it was the only major agency to offer marketing services targeting the three main racial groups of African-American, Hispanic and Asian under a single roof. In 2007, the agency split itself up into four separate units, although they all share the same umbrella brand and ownership structure. Click here for an Adbrands Snapshot of GlobalHue (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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GlobalHue website

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