General Motors (US)

Despite the challenges it now faces, General Motors remains a true giant on the world stage. The company has a presence in over 200 countries, including manufacturing operations in almost 50. Despite widespread speculation that it would lose its title as the #1 car manufacturer worldwide for 2007 to Toyota, it was able to hang onto the top spot by a whisker, marginally ahead in vehicle sales. GM owns several of America's most celebrated automobile marques, including Cadillac, Chevrolet and Buick, as well as leading regional brands such as Vauxhall in the UK, Opel in Germany, Saab in Scandinavia and Holden in Australia. Since the 1990s the company has extended its reach into Asia through investments in Suzuki, Daewoo and others. Yet in the harsh automotive environment of the 21st century, GM is struggling to maintain its prominent position in the face of brutal competition, especially in the US, from manufacturers offering a more flexible, less gas-hungry range of cars.  Advertising Age estimated global measured advertising expenditure of $3.4bn in 2006, making GM the world's #3 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Cars Sector index for other companies and brands

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General Motors website

Chevrolet	Onstar
Buick	GM Powertrain
Saturn	Oldsmobile
Cadillac	Hummer
Saab	GMAC
Suzuki	GMC
Isuzu	The GM Card
ACDelco	Pontiac

Holden (Australia)	GM Daewoo (Korea)
Opel (Germany)	Opel (Japan)
Vauxhall (UK)	General Motors Mexico