Goldman Sachs (US)

Goldman Sachs has a reputation as arguably the world's most prestigious investment bank. However not even the golden child of the banking sector was immune to the savage downturn in the market during 2008, which crippled Goldman's stock price and forced it to abandon its legal status as a securities house in order to maintain the confidence of its own shareholders. Unlike most of its peers, the company resisted the temptation to diversify into a broader selection of  financial services during the 1990s and early 2000s. Instead it focused even more tightly on what it does best, moving more quickly than any of its peers to take advantage of new trends within the industry, with great skill and extraordinarily lucrative results. More than a third of its profits are generated by activities, such as derivatives trading or hedge fund brokerage, that barely existed five years ago, and yet revenue and profit growth have been unscathed by economic downturns, consistently setting new record highs. Click here for an Adbrands Profile of Goldman Sachs (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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