Grey Global Group (US)

Grey Global Group became a subsidiary of WPP during 2005, although it continues to operate as a distinct and semi-autonomous business. The group had long been the subject of merger speculation prior to its acquisition. Its reputation for careful account management has earned the loyalty of several long-standing advertisers, not least Procter & Gamble, a client for almost 50 years. But although a small number of shares were traded publicly, Grey was to all intents and purposes a private company, controlled by patriarch Ed Meyer. Those years of speculation finally came to an end in 2004 when it was revealed that Meyer was prepared to consider a sale. The deal with WPP finally completed in March 2005. Advertising Age estimated advertising revenues of $645m in 2007, making Grey the #14 agency network worldwide. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See ranking of Leading Advertising Groups Worldwide

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Grey Worldwide website

MediaCom	G Whiz
G2	Wing Latino Group
Grey Healthcare Group	Visual Communications Group
Ericsson Fina	Alliance

WPP

Grey London	Grey Worldwide Germany
Grey Worldwide Canada	Grey France
Grey Worldwide New York	Grey Worldwide Netherlands
Grey Brussels (Belgium)	Grey Worldwide Austria
Grey Australia	SEK & Grey Finland
Grey Momentum (Sweden)	Grey Norway
Grey Aarhus (Denmark)	Grey Athens (Greece)
Grey KBH (Denmark)	Grey Budapest (Hungary)
Grey Aalborg (Denmark)	Grey Switzerland
Grey Global Nordic	Grey Warsaw (Poland)
Grey Czech Republic	Grey Odense (Denmark)

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