Haagen-Dazs: Brand Profile
Haagen-Dazs
invented the category of luxury ice cream for adults. Before Haagen-Dazs, ice cream was almost
always cheaply produced and cheap to buy, largely targeted at a family or
kids' market. Haagen-Dazs ushered in a new age in which ice cream could be
exclusive, prestigious, sophisticated and even sexy. It remains the
best-selling brand in the super-premium segment despite stiff competition from other players,
most notably Ben & Jerry's. Sales of both brands have also been affected by
concerns over healthy eating and Hagen-Dazs' high calorific content. The ice
cream is available in around 80 countries worldwide. Although it is actually
owned by General
Mills. Nestle's Dreyer's
division has an exclusive long-term license to manufacture and distribute
Haagen-Dazs in the US. Click here to access the Adbrands profile (subscribers only); or
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Competitors: See also Food Sector index for other companies and brands
Subscribers may access the following website links:
|
Haagen-Dazs
Belgium |
Haagen-Dazs Netherlands |
| Haagen-Dazs
France |
Haagen-Dazs Japan |
|
Haagen-Dazs Germany |
Haagen-Dazs
UK |
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