Hasbro (US)

Hasbro is the world's #2 toymaker (after Mattel). It lacks the global brand power of its arch-rival's lead brand Barbie (although Action Man comes closest), but has a broader portfolio that also comprises the world's best-known board games, including Monopoly and Trivial Pursuit, as well as Scrabble in North America. Like Mattel, the group restructured in 2000 after a disastrous foray into interactive games. Hasbro's biggest recent successes have been its Transformers and Marvel action figures, licensed Star Wars products and My Little Pony and Littlest Pet Shop animal figures. Click here to find out more; or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Toys & Games Sector index for other companies

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Hasbro website

Monopoly	Action Man
Wizards of the Coast	Hasbro Star Wars
Mr Potato Head	Avalon Hill Games
SuperSoaker	Transformers
Tonka	G.I. Joe
Trivial Pursuit	Easy-Bake
Tiger Electronics	Secret Central
Playskool	My Little Pony
Furby	Scrabble
Poo-Chi	Get Together Games
Hit Clips	Family Game Night
Beyblade	Furreal Friends
My First Games	Atari

Hasbro Spain	Hasbro Germany
Hasbro UK	Hasbro Netherlands
Hasbro France	Hasbro Italy

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