HJ Heinz (US)

It's been quite some time since food company Heinz had just 57 varieties. In fact there are more like 5,700 in all, even if the one most people think of is flagship brand Heinz Ketchup (backed up in the UK by Baked Beans or Salad Cream). Around two-thirds of sales are generated by products that don't use the Heinz name. The portfolio also encompasses baby food, frozen potatoes and prepared meals, with brand names including Farley's, Wattie's, Weight Watchers, Ore-Ida and Honig. In 2002, the company followed the example of its Weight Watchers prepared meals brand, and slimmed down its portfolio dramatically by spinning off a large selection of US brands including its market-leading petfoods operation into rival food business Del Monte. A further selection of brands could be spun off in 2005 or 2006. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Food Sector index for other companies

The Adbrands Company Profile of Heinz summarises the company's history and current operations and also contains the following website links:

Heinz website

Boston Market HomeStyle	Jack Daniel's Grilling Sauce
Bagel Bites	Nancy's
Heinz Ketchup	Ore-Ida
Wyler	Rosetto
KDR	Classico
Greenseas	Weight Watchers
Heinz Direct	Heinz Stuff
Plasmon	Mr Yoshida's
Salad Cream	Honig

Heinz Baby Food (Canada)	Heinz (UK)
Heinz (France)	Heinz (Korea)
Heinz Wattie's Australia	Heinz (Czech Republic)

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