The Hershey Company (US)

Although it has only a limited presence outside North America, Hershey is the reigning giant in the US chocolate business with a large portfolio of well-established and much-loved brands. These include Reese's, Mr Goodbar and the local licenses for Nestle's Kit Kat and various Cadbury products, as well as sugar candy brands such as Ice Breakers. However, the group's overall lead in confectionery has come under intense pressure in recent years from long-time rival Mars, while it has also endured a stormy relationship with its controlling shareholder, a charitable trust established by founder Milton Hershey. In 2002, the trust put the business up for sale. After a storm of protest from employees and the inhabitants of the town where the company is based, the sale was called off just a few weeks later. The challenge from Mars has raised the possibility that Hershey's will need to look once again at sale or merger in order to protect its position. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Confectionery Sector index for other companies and brands

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Hershey website

Reese's Peanut Butter Cups	Hershey's Kisses
PayDay	Hershey's Bites
Jolly Rancher	Ice Breakers
Twizzlers	Bubble Yum
Care Free	Kit Kat
Hershey's Chocolate Syrup	Hershey's Milk

Hershey's Brazil Hershey's Mexico

Hershey's Canada

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