Iams: Brand Profile

Owned by Procter & Gamble since 1999, Iams is now the best-selling petfood brand in the US and Canada, with around 11% market share. The strong image and unconventional names of Iams and Eukanuba have certainly stuck in the minds of petowners, allowing P&G to double sales between 1999 and 2004 and seize market leadership in the US. Click here for an Adbrands Profile of Iams (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Iams? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information

Competitors: see Petcare Sector index for other companies

Subscribers may access the following website links here:

The Iams Company website

Iams

Eukanuba

Procter & Gamble

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